Ambition

How ambitious should you be?

Everything about organising this is quantifiable EXCEPT how many people will buy tickets. It is a COMPLETE unknown. That affects the budget which affects what sort of festival you can put on.

The realisation that you can't have everything that you want - last night we downgraded from two stages to one and the whole thing moved back into the comfort zone, but it is easy to get carried away.

We have a certain amount of money that we are prepared to lose on this event. This amount is calculated to just pass the 'death bed' test. This is a test used often by our friend Wilf. Wilf (nickname) is a local farmer who puts most of his life's decisions to the 'death bed' test. Basically when that day comes do you wish that you'd done X thing, or not - most things pass. Wilf is going to be put in charge of procurement as he spends a large % of his leisure time on ebay, buying bicycle attachments. He has the most bonkers bike rig you'll ever see which can accommodate himself and 4 kids under 7, I'll try to get a photo of it. Anyway an obsession with ebay and a list from me off desirable things and a year to find them should pay off. I've not asked him yet.

I'm in charge of marketing this. In charge of parting 500 or so unknown folks with £30 (or so.) One reason for doing a blog, other than therapy and to avoid paying work, is to have some marketing material upfront, a year ahead. I did just notice that a person I don't know has been reading it, god knows how they found it (do tell!)

Father-in-law has a field or two adjacent to the A1, I'm thinking that a banner or two on the side of the road would reach a lot of people. 'They' say you need to hit people 3 times with a message (in this case exposure to the festival) before they act, not sure how true this is...

We do need representatives within large organisations to champion us, like hospitals, councils etc.. Perhaps for a free ticket after reaching so many ticket sales.

Bit random this post, sorry bout that. That's the Guardian put off.