Branding

I love branding.

These days there are alot of festivals innit. How to make your festival different and convey those differences successfully.

I was thinking about the festival website last night, thinking about websites is what I do for a living, but it is always challenging no matter how straight-forward you think a job is going to be.

We need a website doing pretty quickly, even though it is going to be an ongoing work in progress until the festival is done. You can't do any other marketing activity until you have a site to point people at.

I've written down a few pointers for myself, which could easily change.

The site needs appear cool to the music fans, parents and any other demographic we have. This is leading me to feature targeted festival content very strongly on the homepage, almost in a magazine style. With a section for music, art, kids, nature, camping. We need to show an understanding of what we're putting on and pull people in very quickly.

Check out some local competition www.limetreefestival.co.uk (note Latitude logo font - fancy stooping so low as to rip off Latitude) This is a standard bright festival site, the no brainer option - we need to appear more high brow than this. It's not a circus or a fairground we're putting on, there will be no rave tent.

All this is subtle, most festivals have a lot in common on the face of it. We need to convey cool, intelligent and fun in such a way that it's the only show in town.