Help wanted

You: Do you know what, Sophie from the highways department of this borough council in which I work would probably love to come to the Deer Shed Festival, she could bring her kids, coz it's dead family friendly. I think I'll send her an email now and include their web site address (www.deershedfestival.com) and Facebook page (www.facebook.com/deershed), she spends lots of time on Facebook instead of ordering in vital stocks of grit for rural roads. Someone's wife could have an embarassing slide into a hedge in her Volvo between Boroughbridge and Skelton if she doesn't sort it.

Sophie: Wow, that festival looks great! I'll become a fan of their Facebook page right away and discuss coming with my hubby later tonight after driving swiftly home on a road with no snow on it.

You: That's great, Sophie says she may well come to the festival. This word of mouth thing really works well. I might even put up some posters in the kitchen area of this large public sector department, others are bound to see them whilst waiting for the kettle to boil. The Deer Shed owe me a free pint of that lovely silky smooth local Hambleton ale they're going to have for my efforts!

Sophie: What I'd love right now is a toasted tea cake.

You: I bet that there are loads of other people who work in big companies who could spread the word, or who perhaps belong to sports teams ...

You get the idea.